Your band's campaign desk

Back-timed schedule

1. Lock the master

   Band

   Fri, Aug 21 · 8w out

   Final mix approved by everyone, mastered file archived in one folder.

2. Book artwork + photos

   Visuals

   Fri, Aug 28 · 7w out

   One cover, three press shots, one vertical crop for Reels/TikTok.

3. Register the song

   Paperwork

   Fri, Sep 4 · 6w out

   Split sheet signed, PRO/publishing registration, ISRC assigned.

4. Upload to distributor

   Paperwork

   Fri, Sep 11 · 5w out

   Deliver 4 weeks out so editorial pitching is even possible.

5. Pitch playlists + press

   Promo

   Fri, Sep 18 · 4w out

   20 curators, 10 blogs, 5 local radio. Same short pitch, personalised first line.

6. Cut three teaser clips

   Promo

   Fri, Oct 2 · 2w out

   Hook, studio moment, one talking-head. Schedule them, don't wing it.

7. Prep launch day kit

   Promo

   Fri, Oct 9 · 1w out

   Pre-save link, story templates, thank-you DM list, one live acoustic take.

8. Release day

   Band

   Fri, Oct 16 · the day

   Post at 9am local, DM the 30 people who always share, log the numbers.

Channel checklist

Every place Your band needs a profile, and what it's actually for. Tick them off — same bio, same photo, same links on all of them.